For college kids, free food is always an incentive to attend thinly veiled marketing attempts. While photos work best for social media, sometimes something simpler and smaller is needed for a calendar graphic or did there was not time to secure a non-copyrighted photo. When needed, I illustrated the events with icons I designed.
One of our brands needed a pattern to help add texture otherwise flat applications of color behind text. It needed to be toned down, so as to not detract from the messaging, but interesting enough to stand on it's own when needed.
