I thrive in the "boring" bits of design. I like well crafted forms, print material that carries out an established identity, and distilling data heavy information into something scannable. If a brand is working, I want to get creative within the existing framework - and if it's not, explore something new. Not every brand needs an overhaul of their identity with a new designer, sometimes it just needs fresh eyes and taking an existing logo that meets a brand's needs and tweaking it for new uses.
